Most of the time, people consider a communication degree to be a springboard to get into advertising, public relations, or marketing to name a few. If not, that is at least how I thought! When I graduated, I applied to plenty of jobs in the said fields, but nothing was biting. That’s when I knew I had to look outside of the box, and I am so happy that I did.
The joy about the communication field is that it opens up so many doors to things that you may never have thought possible. If you think about it, people are always going to need to communicate even if the method of doing so changes. As I continued to search into other fields, the world of development caught my attention. As a student fundraiser all four years of undergraduate, it seemed like a natural progression. The entire aspect of development deals with the personal connection between prospect and in this case, university. As a manager of the school’s student callers, I get to see first hand the telephone communication line still open. Although somewhat becoming a lost art due to social media and texting, it is still an integral part in forming and keeping relationships. Outside of solely doing day-to-day managerial duties, I also am in charge of the upkeep of our social media pages including Instagram, Twitter and Facebook. For us, Twitter is the most popular since people in the Annual Giving office constantly are re-tweeting posts and liking things on behalf of our page. However, Facebook still is a great way that students in university waste their time between classes or at night, and we can catch their attention. There is nothing like an eye-catching photo that pops up in your news feed to interest you in the link that follows.
In all, do not limit yourself to what you “think” communication means. Really take a look at yourself, your strengths and weaknesses, and talk to other people about the options that are out there. Communication will consistently be evolving, but that’s the fun in it. Whether it’s advertising or development, follow where your passions are and don’t settle for anything less than exciting that makes you want to get up everyday!